| Institution | Michigan Technological University |
|---|---|
| Submitted By | Jordan Shawhan - Assistant Director for Advancement & Alumni Communications |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | The following sample is a direct mailer created in connection with the campus phase of Michigan Tech's capital fundraising campaign. The goal of this piece is twofold: to educate employees about the existence of the campaign, and to encourage their participation before we broaden the message to larger external audiences—alumni, families, and friends. The version we’re sharing here was written for current faculty and staff who've previously donated to the institution. |
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