| Institution | The Ohio State University |
|---|---|
| Submitted By | Lauren Luffy - Director, College and Unit Relations |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This was our fiscal year opener piece, sent to lapsed donors (14-60 months) and some of our long-lapsed (60+ months)/nondonor alumni over the age of 50. We sent a postcard inviting them to join us at an event/engagement opportunity this summer to warm them. Then 3 weeks later, the solicitation letter was sent. This was the first time we tried something like this in terms of priming them with engagement. |
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