| Institution | McMaster University |
|---|---|
| Submitted By | Lori Moulden - Associate Director, Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | We sent this post card to donors as the anniversary of their last gift approached - we also send emails. The purpose was to make a connection, celebrate their past generosity and hopefully renew this support. This is the first time we have seen a high use of a QR code. Our AoG program used to include a phone call and text message; however, we no longer have a phone program so we introduced this postcard to compliment the email. |
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