Boat Club "Pulling Together" Campaign
| Institution | University of Cambridge |
|---|---|
| Submitted By | Sarah-Kate Roberts - Head of Philanthropy & Communications, Cambridge University Boat Club |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | Changing UK funding models mean diverse revenue streams are needed to ensure sporting competition continues at the highest level. A new integrated fundraising, communications, and engagement strategy for Cambridge University Boat Club (CUBC) represented a step change in developing relationships with alumni and supporters across multiple channels. 2023’s Pulling Together campaign was designed to build both a sense of community and a culture of philanthropy through a public-facing appeal. It ran from January to April, engaged constituents in new ways, prioritised participation, rallied separate supporter constituencies from three historic University boat clubs around our primary annual event – The Boat Race, and converted a highly engaged constituency into a new donor base. |
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