| Institution | Calvert School |
|---|---|
| Submitted By | Meaghan Knaub - Director of the Calvert Fund |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This Giving Tuesday campaign targeted Calvert’s young alumni (graduates within the last 20 years) with an email appeal and a digital flipbook connecting the nostalgic “folder papers” tradition to the concept of monthly giving. The goal was to inspire recurring gifts by illustrating tangible impacts at various giving levels, from $5/month providing track ribbons to $21/month funding journals for an entire grade. The flipbook’s visual storytelling and specific examples made the message relatable and budget-friendly, encouraging sustainable donor habits among a segment that often cites affordability as a giving barrier. |
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