Giving Day Postcard
| Institution | University of Oregon |
|---|---|
| Submitted By | Celeste Christie - Associate Director, Annual Philanthropy |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This postcard was used to create buzz for our upcoming Ducks Give day of giving. It was sent about 3 weeks before giving day. The QR code directed recipients to the Ducks Give page, which was not yet accepting donations but had calendar reminder downloads and add to calendar links. The intent was to create a stronger connection to the upcoming event by having recipients participate in a hands-on activity and to give those who made the duck a fun way to post on social media. Our radio station, KWAX, made great use of the duck by posting it next to classical music records with fun puns in the captions. |
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