| Institution | KU Endowment |
|---|---|
| Submitted By | Jordan Lisher - Asst. Director, Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This multichannel Calendar Year End appeal was sent to roughly 28,000 alumni households from the University of Kansas. The goal of the solicitation was to retain and reactivate donors. The outreach was segmented by alumni donor type (LYBUNTS, SYBUNTS and Future Donors). The theme of the appeal was to “wrap up” the year with a gift in support of KU and included winter KU-themed wrapping paper. Emails and social media posts followed the mailing. |
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