| Institution | Johns Hopkins University, Office of Annual Giving |
|---|---|
| Submitted By | Dawn Cruise - Associate Director, Sr. Designer |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This test mailing was sent to a segment of our Alumni Association members who had no history of giving with AA, with the goal of converting donors using a more targeted, cause-based ask. It was unique for the Office of Annual Giving in that our asks are typically for annual funds, but in this solicitation, we were able to link specific ask amounts to tangible benefits for Baltimore-based students. |
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