Communication Preferences Postcard
| Institution | William & Mary |
|---|---|
| Submitted By | Abby Grimes - Director, Reunion & Affinity Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | We're running our first "We Miss You" campaign for alumni in a reunion year who have solicitation/communications controls that are 5+ years old.This multi-channel opt-in campaign includes text, email, mail (attached), and 1:1 gift officer outreach. If alumni fill out our survey updating their preferences, they are entered to win W&M luggage. We're about halfway through the campaign and have already hit a response rate of about 5%. |
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