I worked with my team to reinterpret how we market and communicate the Harvey Fund. Having recently reinterpreted and rebranded our annual giving program to "the Harvey Fund," we had an excellent opportunity to rebuild our website and pivot the core message. We have begun focusing on how a robust annual giving program positively affects the student experience, including testimonials from current and former parents and alumni. Through our meetings, I knew we needed a focused message and decided to speak to key areas that distill our school's unique programs: the arts, the humanities, financial aid, STEM, and athletics. The following piece is what we used as part of our 2025 Fall Appeal. We sent this to many constituents with a personalized letter from the Harvey Fund Director, reinforcing our key message. The 2024 Fall appeal was the first time we interpreted it as a brochure in our fund's history, which worked well with the roll-out of our latest website. harveyschool.org/supporting-harvey/harvey-fund