| Institution | Washington State University |
|---|---|
| Submitted By | Nicole LeBlanc - Director of Operations, Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This was a texting and no-pledge script campaign created to leverage the WSU student crowdfunding platform within WSU Call-A-Coug Engagement Center activities to engage and solicit millennial alumni non-donors and soft refusals over the phone. The text campaign audience consisted of millennial alumni currently living in Washington state, and the No Pledge closing script was communicated to all phone audiences declining to give/pledge with a soft refusal during the active crowdfunding campaign period. |
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