Acquisition and Reactivation Premium Appeal

Posted on 11/07/2018

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InstitutionUniversity of Central Florida
Submitted ByCarla CORDOBA - Associate Director, Annual Giving - Loyalty and Participation
Year2025
Click image to view complete sampleFull Sample
Description

Purpose of appeal: to acquire new donors and retain lapsing donors.
Unique about this appeal: in the past we have used heavily designed pieces with lots of graphics. For this piece we chose to try a more simple letter style design with a right rail call out for the incentive to focus on the giving message and not the incentive item.
Audience criteria:
• alumni donors (last gift dates between 7/1/14 through 6/30/24)
• alumni non donors
• leadership including Dean's, VP's and board members
Data Mining considerations:
o Engagement modes
o Connection ratings
o Donor capacity
o Plans, prospect managers, etc.
o Age
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