| Institution | U Chicago Booth School of Business |
|---|---|
| Submitted By | Amanda Lissak - Senior Associate Director, Annual Giving |
| Year | 2024 |
| Click image to view complete sample |  |
| Description | This text went to overdue monthly recurring donors (typically alumni). Those overdue by 30+ days are sent an automatic email, but it's generic, sent from UChicago Gift Administration, and doesn't account for bad email contact. At the 60+ day mark, we'd send this follow up text which, while it was a small pool, had a 37% response rate and 33% action/renewal rate. This was put on hold in FY24 due to data issues with new CRM. We're hoping to resume this in FY25. |
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