| Institution | Colorado State University |
|---|---|
| Submitted By | Layne Doctson - Assistant Director of Annual Giving, Digital Strategy |
| Year | 2023 |
| Click image to view complete sample |  |
| Description | The audiences we solicited via text were Past Day of Giving Donors, FY23 First-Time Donors, Acquisition First-Time, and Acquisition Lapsed. We utilized language specific to that audience. This mirrors our email strategy; there were rounds where we utilized language specific to these same audiences. There were certain email audiences we did not text. |
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