Self Assessment: Alumni Giving

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Self Assessment: Alumni Giving

Step 1 of 2

50%

Read each of the following statements and rate your program according to the scale below. Don’t spend too much time thinking about each statement; your first instinct is usually the best one. If you’re not certain, make your best guess or go with your gut instinct.
1. Alumni understand and appreciate the importance and impact of annual giving.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
2. Specific programs are in place to educate alumni about annual giving.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
3. Alumni engagement–through events, events, and other activities–is viewed as a basis for cultivating positive lifelong relationships with, and support from, alumni.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
4. There is a clear method for measuring, tracking, and reporting alumni engagement rates.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
5. Alumni participation is a high priority and there are strategies in place to increase it.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
6. There is a clear method for measuring, tracking, and reporting alumni participation rates.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
7. There are clear and realistic goals for increasing alumni participation over the short/long term.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
8. All alumni receive multiple direct annual gift solicitations each year.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
9. A variety of channels are used to solicit alumni for gifts including direct mail, email, phone, social media, targeted ads, text messages, and personal meetings.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
10. Solicitations and communications include a clear and compelling case for why alumni participation is important.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
11. All alumni gifts are promptly acknowledged, regardless of gift size or designation.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
12. There are strategies in place to engage and solicit alumni based on their age/generation.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
13. Recent graduates/young alumni are considered an especially important prospect segment even though their total giving may be modest by comparison to other groups.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
14. There are strategies in place to engage and socit alumni based on their interests and affinities.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
15. Alumni are engaged and solicited in a special way every five years in honor of their reunions and/or the anniversary of their graduation.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
16. Strategies, staff, and resources are in place to engage and solicit alumni based on the region in which they live.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
17. Strategies, staff, and resources are in place to engage alumni who live internationally.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
18. Alumni prospects and donors are engaged as volunteers in a variety of ways depending on their characteristics, interests, and gift capacity.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
19. The alumni board and other important alumni leadership groups play an important role in defining and leading alumni giving efforts.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
20. There is good collaboration between annual giving staff and alumni relations/alumni association teams as it relates to alumni giving.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree

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