"COOGSGIVING" Multi-channel Campaign
| Institution | University of Houston |
|---|---|
| Submitted By | Karras Mayes - Associate Director of Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | Coogsgiving is the University of Houston's branded GivingTuesday event. In 2025, we transitioned the campaign from a digital-only approach to a multichannel approach, encompassing mail, email and social media. We added a student scavenger hunt to coincide with National Philanthropy Day, as well as a day of on-campus engagement. |
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