Welcome Weekend Playlist Text
| Institution | University of Notre Dame |
|---|---|
| Submitted By | Anneliese Hammer - Director of Marketing & Operations, Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | The Notre Dame Annual Giving team integrated an engagement-focused text message into a Welcome Weekend solicitation campaign targeting undergraduate alumni and parents. The text invited alumni to respond with a song that reminded them of their first days at Notre Dame, creating a personal stewardship touchpoint. Submissions were compiled into a shareable Spotify playlist. |
| Award Recipient |