Affinity Direct Mail Appeal
| Institution | Kent State University |
|---|---|
| Submitted By | Kristen Traynor-Mytko - Assistant Director, Communications & Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This campaign featured personalized giving links and segmented cause-based messaging. The letters went to a general audience of LYBUNTs and SYBUNTs, segmented into 10 groups based on the cause category of their last gift, and recipients were provided with a customized, pre-filled QR code. It also included a tear off section to submit their cause interests with their gifts. |
| Award Recipient |