"Contact Update" Direct Mail Acquisition Appeal
| Institution | Case Western Reserve University |
|---|---|
| Submitted By | Candace Harmon - Director of Direct Engagement |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This letter was primarily an acquisition with a soft appeal. We created it to be a simple form that was useful and to the point. This version of the letter went out to alumni non-donors specifically. We typically do not send direct mail to non-donors but we have been trying to add acquisition projects to our calendar. |
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