Puzzle Premium Direct Mail Appeal
| Institution | University of Virginia |
|---|---|
| Submitted By | Megan Poole - Senior Director, Direct Marketing |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | Kicking off around National Puzzle Day, this alumni engagement campaign featured a custom 200-piece UVA puzzle for donors who gave $25 or more. The multichannel campaign was rife with puzzle puns and was successful in reactivating (779), renewing (910) and acquiring (572) donors. It also garnered 579 second gifts for the fiscal year. |
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