"Camp Michigania" Thank You and Impact Communications
| Institution | Alumni Assoc. of Univ. of Michigan |
|---|---|
| Submitted By | Katie Frankhart - Marketing Communications Manager |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This multi-channel campaign spotlighted the Mott Family Program, which funds Victors Week— an initiative that provides families of children receiving care at C.S. Mott Children’s Hospital a fully funded stay at the Alumni Association's Camp Michigania. The campaign inspired continued donor support by sharing the heartfelt stories and experiences of families. |
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