"Farmers Market" Email Campaign
| Institution | New York University |
|---|---|
| Submitted By | Joe Mercadante - Director, Marketing & Engagement, Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | NYU's "Giving Market" was a digital acquisition campaign. It used the local Union Square Farmers Market metaphor to frame giving as an investment in student growth. An interactive quiz personalized the experience, matching market preferences to the donor's philanthropic style. |
| Award Recipient |