Recurring Donor Direct Mail Stewardship

InstitutionUniversity of Michigan Health
Submitted ByCourtney Jeffe - Associate Director of Stewardship
Year2025
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Description

We send touch points for recurring donors twice a year. Our recurring donors are primarily made up of employees who have a payroll deduction set up for their gift. This past summer, we sent a postcard and stickers as the stewardship piece for all recurring donors. This was sent out to 525 donors.