Lapsed Donor Appeal Campaign – Utah Valley
| Institution | Utah Valley University |
|---|---|
| Submitted By | Mason Mayne - Annual Giving Coordinator |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | Our lapsed donor appeal campaign was launched during the second quarter of the year to coincide with graduation. Both the direct mail and email pieces utilized graduation as a central theme, emphasizing the achievements of the previous school year. Segments were identified based on the donor’s last gift, targeting individuals who had not contributed in the past decade. |