New Parent Appeal
| Institution | Wheaton College (MA) |
|---|---|
| Submitted By | Allison Brown - Assistant Director, Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This was a parent appeal mailed in mid-September to the families of first- and second-year students. The mailing included both a welcome letter and a BRE. While I was proud of how it looked, we did not receive a significant return on this appeal. I’m exploring ways to improve parent solicitations this year. |
| Award Recipient |