| Institution | Villanova University |
|---|---|
| Submitted By | Steven Humes - Associate Director of Digital Fundraising |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This email was intended for LYBUNTs who gave in FY23 and FY24 but did not make a gift in FY25. We gave them an opportunity to be counted as a member of our Loyalty Society (three+ consecutive years of giving) if they made a gift on "I Forgot Day" which was in July 2026, only the second month of our new FY26. |
