This was our 2024 Giving Day campaign (all digital) for our alumni future donors. We tested some messaging provided by alumni relations for our initial outreach. Typically there are 3-5 emails sent specific to Giving Day during our active campaign period. Our alumni group includes our regular alumni (graduates), our non-degreed alum (alum with 30 credits or more who did not convocate) and select continuing education professional program alum.