Appeal to our constituents that includes the donation form in the video. Yes, they can actually fill out the form in real time as they watch the video. We used former alumni. We then sent these videos in an email that gave a little backstory/spotlight that wasn't included in the video.

JT: https://www.wevideo.com/api/5/bulbs/assignment/29472/go
Dennell: https://www.wevideo.com/api/5/bulbs/assignment/29337/go

Technically it isn't a "file" that we are submitting. They are links. So I had to put something in the sample field.