| Institution | Princeton University Art Museum |
|---|---|
| Submitted By | Erin Scheckenbach - Manager of Individual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This was the first (out of two) calendar-year-end letters sent to everyone in our database, with and without giving histories. We tailored the ask amounts, but the goal was to increase our amount of donors to get individuals engaged. |
