InstitutionUNC Health Foundation
Submitted ByLakshmi Gopakumar - Assistant Director- Annual Giving
Year2025
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Description

UNCHF August Thank you Appeal: This was our first annual giving campaign of the year and the first one since we began collaborating with an external partner. Additionally, it was the inaugural unified campaign for 3 different areas under the umbrella of UNC Health -children's, cancer and other clinical departments. The audience comprised all donors from the last 18 months, and we expressed our gratitude for their support with a decal.While the campaign performed well compared to other efforts this year, it was less successful than some of our previous years' campaigns.