Rachel Robertson - Senior Director of Annual Giving
Year
2025
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Description
The University of Utah Asia Campus in South Korea celebrated it's 10th anniversary in fall 2024. This was the first ever fundraising and alumni relationship campaign ever done for the Korea Campus. Stewardship was imperative for the campaign. The team create a weekend of events including a Giving and Donor Wall unveiling and a large Gala. This example contains a mirco site, impact videos, stewardship email, creative and customized donor wall examples. With this stewardship and events - the Korea Campus received its largest donation from a donor of 1,000,0000 in Korean currency (~ $75,000 USD). Had to collaborate between two CRMS and fundraising systems. This was a very special and unique donor wall installation that allows for customization and additional donor names to be added with very low impact or staffing needs.
Audience : alumni (international), donors, and faculty/staff.