This creative was our end of calendar year solicitation. Our intended audience was all donors who have given in the last two FY's, and those who had not yet given in FY25. We split the piece into two groups--donors who gave at over $1,000 received a luxe piece, and those $999 and under received a standard mailer. The purpose of this appeal was to tell the story of our student athletes and what scholarships mean to them, with the hopes of receiving EOY donations.