Reactivation Email Appeal
| Institution | Eastern Virginia Medical School |
|---|---|
| Submitted By | Mallory Washington - Assistant Director of Giving |
| Year | 2024 |
| Click image to view complete sample |  |
| Description | This email was sent to lapsed donors whose most recent gift was in FY19-FY23. We sent a similar stewardship email without a financial ask to our FY24 donors. This email was a surprisingly strong fundraiser and had an open rate of over 50%. |