This was our final email of last year's giving day, scheduled to go to all alumni and donors as a last reminder around 7:00 p.m. est (we're located in Michigan but still wanted it to be close to the end of the workday for folks in other time zones). The purpose was a general appeal to remind people our Giving Day forms are open until midnight on the day of the event. This year, we've tried revamping and heavily simplifying our email look with an emphasis on our CTA buttons, we saw pretty good results.