InstitutionLouisiana State University
Submitted BySean Gilbert - Associate Director of Annual Giving
Year2023
Click image to view complete sampleFull Sample
Description

FY23 CYE piece. There are two versions of this letter. The first went to loyal donors with at least two years of consecutive giving. The other letter was for all other constituent types and showed the last year of giving. The primary audience segments for this piece were alumni, parents, faculty/staff, and friends. We mailed about 11K pieces (about 5.5K per letter).