Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Washington University in St. LouisGeneralAppeal
Vanderbilt UniversityReunion AlumniAppeal
University of WyomingGeneralAppeal
University of Wisconsin-La CrosseYoung AlumniAppeal
University of WashingtonGeneralAppeal
University of ArizonaStudentsAppeal
Towson UniversityGeneralAppeal
The Roeper SchoolParentsAppeal
The Ethel Walker SchoolGeneralAppeal
The Athenian SchoolParentsAppeal
Stockton UniversityGeneralAppeal
RUSH University Medical CenterGeneralAppeal
NC State UniversityParentsAppeal
Johns Hopkins UniversityGeneralAppeal
James Madison UniversityGeneralOther
James Madison UniversityGeneralAppeal
Christ Church Episcopal SchoolParentsAppeal
Christ Church Episcopal SchoolGeneralAppeal
  Institution Audience Purpose