Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

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 Title Institution Category FY
Second Ask Giving Society UpgradeUniversity of California, BerkeleyDirect Mail Appeals2019
Crowdfunding ToolkitUniversity of California, BerkeleySpecial Campaigns/Challenges2017
Second Ask and Lapsed Leadership AppealUniversity of California, BerkeleyDirect Mail Appeals2018
Renewal Appeal with Giving HistoryUniversity of California, BerkeleyDirect Mail Appeals2017
Giving Day Results EmailUniversity of California, IrvineStewardship Communications2021
Second Ask AppealUniversity of California, IrvineDirect Mail Appeals2020
Giving Day Ambassador HandbookUniversity of California, IrvineVolunteer Materials2019
Leadership Society AppealUniversity of California, IrvineDirect Mail Appeals2020
Label AppealUniversity of California, San DiegoDirect Mail Appeals2018
Diversity Endowment Fund E-AppealUniversity of California, Santa CruzEmail Appeals2021
COVID-19 Postponed Giving Day AppealUniversity of Central FloridaEmail Appeals2020
Mentorship Program DescriptionUniversity of Central FloridaVolunteer Materials2021
Loyalty Donor Multichannel StewardshipUniversity of Central FloridaStewardship Communications2021
Loyalty Donor NewsletterUniversity of Central FloridaStewardship Communications2021
Alumni Faculty Engagement EmailUniversity of Central FloridaStewardship Communications2020
Giving Tuesday AppealUniversity of Central FloridaEmail Appeals2020
Homecoming Spirit Box Retention AppealUniversity of Central FloridaSpecial Campaigns/Challenges2021
Giving Tuesday Save the Date EmailUniversity of Central FloridaEmail Appeals2021
Social Media Ambassador HandbookUniversity of Central FloridaVolunteer Materials2018
Holiday Second Ask Label AppealUniversity of Central FloridaDirect Mail Appeals2018
 Title Institution Category FY