Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
National Philanthropy Day QuizMcMaster UniversityStewardship Communications2017
President's Club Direct Mail AppealMcPherson CollegeLeadership Giving Materials2021
Scholarship Donor Thank You CampaignMcPherson CollegeStewardship Communications2022
Debt Reduction Project AppealMcPherson CollegeDirect Mail Appeals2021
Annual Fund BrochureMercersburg AcademyDirect Mail Appeals2021
Annual Fund Case StatementMercersburg AcademyDirect Mail Appeals2017
Faculty/Staff Recognition DayMercersburg AcademySpecial Campaigns/Challenges2018
Annual Fund Brochure for ParentsMercersburg AcademyDirect Mail Appeals2021
Restricted Fund Alumni ChallengeMeredith CollegeSpecial Campaigns/Challenges2017
Move-In Day Giving ChallengeMiami UniversitySpecial Campaigns/Challenges2019
Reunion Appeal from Alumni AssociationMICDSDirect Mail Appeals2021
Giving Day InfographicMICDSSpecial Campaigns/Challenges2018
Reunion Class Gift Appeal from VolunteerMichigan MedicineDirect Mail Appeals2021
Fall Appeal to Woman's SegmentMiddle Tennessee State UniversityDirect Mail Appeals2021
Active Alum ListMidland UniversityMisc/Other2021
Yellow Brick Road Engagement CalendarMilton Gottesman Jewish Day School of the Nation's CapitalDirect Mail Appeals2019
Caller Position Ad Door HangersMinnesota State University, MankatoPhonathon Materials2021
School Anniversary AppealMinnesota State University, MankatoDirect Mail Appeals2019
Appeal Featuring StudentMinnesota State University, MankatoDirect Mail Appeals2020
Giving Day InfographicMiss Porter's SchoolStewardship Communications2018
 Title Institution Category FY