Poll Results: Reactivating Lapsed Donors
Research conducted on 03/26/2026
The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.
How important is reactivating lapsed donors for your annual giving program?
Which of the following would you say is the most important winback strategy?
In your appeals, do you create separate segments for lapsed donors?
Do you know your reactivation rate from last fiscal year?
To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.