Poll Results: Leadership Gift Appeals
Research conducted on 11/13/2025
The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.
What's the minimum amount that would be considered a "leadership gift" for your institution's annual giving program?

What message do you think would resonate more with leadership donors?

Which of the following channels do you feel is MOST important when it comes to soliciting leadership gifts for your institution's annual giving program?

What metric is the MOST important for evaluating the success of a leadership annual giving program?

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.
