Poll Results: Developing Affinity Appeals
Research conducted on 03/12/2026
The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.
Would you say affinities have been an important part of your institution's annual giving strategy in the recent past?
Which of the following affinities do you think is strongest at your institution?
Do you think increasing affinity-based messaging in your appeals would conflict with your institutional fundraising priorities (e.g., unrestricted giving)?
Do you have data and reports to tell you if/how well your affinity-based fundraising appeals are working?
To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.