Summary:

The Director, Leadership & Digital Annual Giving is a senior team member on the Annual Giving team in the Office of University Advancement at William & Mary.

The Director, Leadership & Digital Annual Giving reports to the Associate Vice President (AVP) of Annual Giving and Philanthropic Engagement and is responsible for leading the strategy, implementation and oversight of a comprehensive university-wide program for leadership and digital annual giving. The leadership and digital annual giving team generates support through digital and in-person visits. The Director manages a team of digital gift officers and is responsible for developing and managing a donor portfolio, maintaining relationships with donors, and promoting new giving opportunities. The Leadership & Digital Annual Giving team is also responsible for the management of W&M’s virtual engagement officer, Wren, who is an autonomous fundraiser.

This is a hybrid position based in Williamsburg, Virginia, that offers a flexible work environment. We will consider a fully remote hire with a requirement to be on campus monthly.

Salary: Up to $80,000, commensurate with experience and internal alignment.

Required Qualifications:

• Bachelor’s degree in a related field or the equivalent combination of education, experience, and training.

• Strong fundraising skills with the demonstrated ability to identify, qualify, and cultivate prospective donors or clients, and desire to reach aggressive goals, working in a fast-paced environment with a good understanding of general office procedures, practices and prioritization of workflow.

• Demonstrated understanding of donor relations as it relates to confidentiality of information that relates to the donor base.

• Strong leadership skills with the ability to manage and oversee a team of direct reports and a desire to build consensus, collaborate, and lead across multiple teams.

• Strong analytical, computational, and quantitative skills, with the ability to extract and analyze data, produce reports in a variety of formats, as well as strong problem-solving and organizational skills, with the demonstrated ability to resolve problems, respond to inquiries, obtain, and disseminate information.

• Strong administrative and project coordination experience with the demonstrated ability to plan, manage, and track projects through completion.

• Proficiency with a variety of software applications to include web-based applications and MS Office (with strong skills in Word and Excel), to include creating mail-merges and develop spreadsheets with formulas and data links.

• Excellent customer service skills, oral and written communication skills, with the ability to work effectively with a variety of internal and external constituencies, while exercising tact and diplomacy in all interactions.

• Proven ability to manage multiple priorities concurrently within strict deadlines.

• The ability to develop positive, strategic working relationships among Advancement and campus partners to help in the overall fundraising initiatives of the university. 

Preferred Qualifications:

• Experience working with database applications and CRM systems (typically 3+ years).

• Experience working in fundraising and/or marketing and/or volunteer management.

• Demonstrated project management experience in a related field. 

• Experience working with sales software.

Conditions of Employment: 

• Flexibility is required as this position is subject to overtime during high peak times (to include occasional evenings and weekends around college events and deadlines), as directed.

• Flexibility and ability to travel as needed.

Job Duties:

70% – Leadership & Digital Giving Program Management

• Serve as the lead member of the Leadership & Digital Annual Giving Team with a primary focus on building a lead annual giving and digital giving team.

• Develop and coordinate the digital giving strategy alongside the AVP and/or vendor partnerships.

• Organize and coordinate portfolios for both the digital and leadership annual giving team members.

• Manage and analyze budgets for strategic use, transparency and future programming. Adhere to overall goal and budget guidelines.

• Work in partnership with other University Advancement colleagues; develop strategic solicitation programs, participation and dollar goals for each team members portfolio.

• Evaluate the results of solicitation activities for each prospect over time and evaluate/re-evaluate potential for future solicitations.

• Structure gift opportunities and collaborate with other fundraising colleagues, as needed, to maximize giving.

• Promote positive donor relations in person and via phone/mail/email/social/etc.

• Travel with and without Development Officers to meet with donors and prospects as needed.

20% – Pipeline Development & Donor Solicitation

• Manage and continually evaluate and develop a portfolio of donors and prospects capable of making lead annual and major gifts to William & Mary in coordination with Prospect Development. 

• Identify, cultivate, solicit, and steward prospects, focusing on pipeline development to meet and exceed increasingly aggressive annual fundraising goals.  

• Execute appropriate communication/cultivation plan for each prospect.  

• Manage and coordinate the oversight of Wren (AI virtual engagement officers) portfolio in coordination with Prospect Development.

• Prepare written proposals to solicit prospects for gifts in support of William & Mary. 

• Virtually interact and travel in the continental United States to meet personally with current and potential donors to promote the priorities of William & Mary. 

5% – William & Mary Foundation

• Steward prospects to meet and exceed increasingly aggressive annual fundraising goals.  

• Prepare written proposals to solicit prospects for gifts in support of the WMF.

• Steward relationships with donors based on giving history.

5% – Performance Management

• Establish expectations which are clear, well communicated, and related to the goals and objectives of the unit. 

• Provide staff with frequent, constructive feedback, including interim evaluations as appropriate. 

• Ensure staff have the necessary knowledge, skills, and abilities to accomplish goals. 

• Complete evaluations and EWPs by established deadlines with proper documentation. 

• Address and document performance issues as they occur. 

• Review and communicate safety issues to ensure a safe and healthy workplace and a reduction in work-related absences.