Virginia Tech is looking for an Associate Director of Annual Giving to lead and execute a best-in-class annual giving direct marketing program to increase revenue and alumni giving participation. The Associate Director will manage a team of two direct reports and collaborate with fundraising channel experts who are part of a transparent, innovative, high performing, and close-knit team culture.

Duties and Responsibilities:

• This role is a leader at Virginia Tech who will help tackle one of the biggest challenges in higher education fundraising today: increasing alumni participation while also growing revenue

• The Associate Director is the key operational and strategic partner reporting to the Director of Annual Giving
• This role will have wide creative and tactical freedom to build omni-channel fundraising campaigns through new and traditional media in collaboration with Marketing & Communications, Engagement, and College fundraisers
• The Associate Director leads the annual giving direct marketing strategies which includes building and managing integrated fundraising marketing campaigns, determining a goal-achieving segmentation strategy, optimizing channel performance, and reporting results to leadership
• The Associate Director may participate in personalized fundraising outreach as a part of donor retention tactics
• The Associate Director is a pivotal collaborator and self-starter who will be responsible for driving Advancement and other campus partners to support integrated annual giving marketing efforts to build a pipeline of private support for the university, colleges, and other key programs
• This role is at the center of annual giving and should be a solutions-oriented thought leader ready to help shape a successful strategy of the future here at Virginia Tech and Advancement.

Virginia Tech is an EOE employer.