The Office of Annual Giving generates annual financial support for the University of Maryland (UMD) as a Development team within University Relations (UR). This critical work includes multi-channel direct marketing tactics geared to acquire, retain and upgrade annual donors. This team drives alumni donor growth for major gift efforts and UMD’s future fundraising pipeline and is responsible for US News and World Report alumni donor participation rate which is a campus priority.

As a member of the Office of Annual Giving, the Annual Giving Program Manager will report to the Director of Annual Giving. They serve as an expert consultant and liaison for assigned schools, colleges, and units – ensuring that UR and campus partners utilize the most efficient, creative, and effective annual giving strategies across UMD’s direct response mediums: e-solicitation, direct mail appeals, a student call center, crowdfunding, texting, social media advertising and giving day.

This person will analyze results to identify growth opportunities and develop creative, data-driven strategies to improve donor participation and increase revenue. The Annual Giving Manager will contribute to annual planning and budget allocation, collaboratively deploying resources in smart, innovative ways that maximize annual growth and expand UMD’s base of support.

The Annual Giving Manager works in an environment dedicated to advancing the mission of University Relations and of the University of Maryland, building positive and meaningful relationships with colleagues and constituents, and expanding annual donor participation and increasing dollars raised for UMD and campus partners.

Minimum Qualifications:

• Bachelor’s degree required.
• At least 3 years of relevant work experience in fields such as marketing, development, nonprofit management, alumni relations, individual giving, digital marketing, social media and digital media promotions, or similar required.
• Strong knowledge of fundraising or marketing principles, concepts, and techniques.
• Strong interpersonal, communication, writing, project and time management skills required.
• Ability to proactively perform strategic data analysis to define and refine efforts, analyze problems, and implement solutions.
• Demonstrated ability to plan, organize, and manage multiple complex projects with limited direction.
• Ability to work as part of a team and also be a team leader.
• Experience leading projects from the concept stage through implementation.
• Very strong writing experience for web and direct mail appeals preferred.
• Familiarity with basic HTML preferred.

Preferred Qualifications:

• Master’s Degree.
• Thorough understanding of and insight into digital/new media landscapes including social media and website tools, trends, and analysis.

Additional Information:

• Candidates must be able to provide proof of eligibility to work in the USA. No Visa sponsorship is offered for this position.
• This position allows for a combination of in-person and telework days as approved by the supervisor. Guidance regarding hybrid work is subject to change at any time to align with operational or business needs.
• Availability to work occasional evenings and weekends as necessary.

Campus/College Information:

Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

Vaccine Protocol:

The University of Maryland has made the safety of our students, faculty and staff, and our surrounding communities a top priority. As part of that commitment, the University System of Maryland (USM) recently announced that students, faculty, and staff on USM campuses this fall, including UMD, are required to be vaccinated against COVID. As a prospective and/or a new employee at UMD, you will be required to comply with the University’s vaccination protocol. Proof of full vaccination will be required before the start of employment in order to work at any University of Maryland location. Prospective or new employees may seek a medical or religious exemption to the vaccination requirement at return.umd.edu and must have an approved exemption prior to the start of their employment. Failure to provide proof of vaccination or to obtain approval for a medical or religious exemption will result in the offer of employment being rescinded.

Diversity Statement:

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

Background Checks:

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify you from employment.