Social Media Communication Specialist

Posted on 04/04/2022

University of North Carolina, Wilmington

Wilmington, NC

As the social media communication specialist within UNCW’s Division for University Advancement, you will be responsible for everything from strategy and ideation to execution – with the team’s help of course (no one is an island here!).

You will be directly contributing to the division’s delivery of exceptional content designed to inspire and engage to nearly 100,000 alumni throughout the world. Through your actions, collaborative efforts and data-driven decisions, you will manage all our current social media channels, elevate our content and advance the fundraising goals of the division.

The content you create will help to shape our brand as the Seahawk network continues to grow.
This position will:
  • Build and maintain an active digital content calendar and associated workflows.
  • Manage, write, edit and proofread content before publishing, ensuring consistent voice, correct grammar and strategic alignment to the division.
  • Supervise all aspects of social media interaction between constituents and the UNCW Alumni Association.
  • Track constituent and content analytics.
  • Remain up-to-date with content trends, constituent preferences and advancements in technology.
  • Serve as a resource and strategic partner to various units across the division and campus.
  • Drive participation and attendance in annual giving campaigns and alumni initiatives as well as help to steward donors and celebrate the impact of philanthropy at UNCW.
  • Develop toolkits and manuals for alumni board members, social media ambassadors and campus partners for key division activities.
  • Continue to build and maintain trustworthy relationships within the division and with campus communicators across the university.

Minimum Education and Experience Requirements: 

  • Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience
  • All degrees must be received from appropriately accredited institutions.
Preferred but not required:
  • Non-profit or higher education experience
  • Ability to analyze and interpret complex data
  • Engage in diplomatic conversations to secure buy-in on proposed strategies
  • Video production experience
  • Podcast experience
  • Graphic design experience

Recruitment Salary Range: $41,281 – $49,345

Work Schedule: Monday-Friday 8:00AM – 5:00PM; some nights and weekends required

At the University of North Carolina at Wilmington (UNCW), our culture reflects our values of inclusion, diversity, globalization, ethics and integrity and innovation and we are committed to providing equality of educational and employment opportunity for all persons without regard to race, sex (such as gender, gender identity, marital status, childbirth, and pregnancy), age, color, national origin (including ethnicity), religion, disability, sexual orientation, political affiliation, veteran status, military service member status, genetic information, or relationship to other university constituents – except where sex, age, or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for State funded employee benefit programs. UNCW believes that embracing the unique contributions of our faculty, staff and students is critical to our success and paramount in being recognized for our global mindset.

To apply for this job please visit jobs.uncw.edu.