Giving Day Workshop

September 15, 2022 11:00am-4:30pm ET

Overview


Giving days are a great way for educational institutions to engage donors and develop a culture of philanthropy on campus. But managing them requires a lot of preparation, coordination, and hard work. Understanding how to plan, implement, and evaluate your efforts will not only lead to better fundraising results, but will help ensure an exciting and meaningful experience for everyone involved.

Join us on September 15th for a one-day interactive workshop that will provide you and your colleagues with a framework for planning and executing a successful giving day at your institution.

Participants will have an opportunity to:

  • Learn about the latest trends and most effective techniques for successful giving days
  • Participate in interactive exercises and focused small-group discussions
  • Network with peers to share examples, ideas, and experiences
  • Obtain workshop handouts and other materials
  • Earn CFRE credit
  • And more!

This event is ideal for advancement professionals at educational institutions who wish to learn the nuts and bolts, latest techniques, and current best practices of planning and executing a successful giving day.

  • Save $75 when you register by Friday, August 19th
  • AGN Members save an additional 20%
  • Receive further discounts when registering multiple attendees from one institution

Program

(all times are EDT)


10:50am - Workshop Sign-In Begins

11:00am - Welcome/Overview of the Day 

11:05am - Planning, Preparing, and Marketing Your Event (25 minutes)

Learn how to initiate a planning process and promote your event in a way that gets your donors prepared and excited to participate when the big day comes.

11:30am - Small Group Breakout #1 (60 minutes)

Engage in small-group discussions to talk about issues, share examples, and exchange ideas.

12:30pm - Break (30 minutes)

1:00m - Executing Your Activities (30 minutes)

Explore ways to keep your team on task and motivated when the big day arrives—while making sure everybody has fun along the way!

1:30pm - Small Group Breakout #2 (60 minutes)

Engage in small-group discussions to talk about issues, share examples, and exchange ideas.

2:30pm - Break (30 minutes)

3:00pm - Following Up After the Event (30 minutes)

Find out what to do when the day is done, including communicating results, evaluating efforts, and stewarding donors and volunteers.

3:30pm - Small Group Breakout #3 (50 minutes)

Engage in small-group discussions to talk about issues, share examples, and exchange ideas.

4:20pm - Bringing It All Together

Conclude the day with a summary of lessons learned and opportunities to continue learning.

4:30pm - Workshop Ends

Faculty


Gloria Goosby 

With over 15 years of experience in annual giving and educational fundraising, Gloria had led programs at Furman University and Georgia Southern University. Her other experience includes work with the Southeast Annual Giving Conference Committee and the Statesboro-Bulloch County Chamber of Commerce. She holds a B.S. in Broadcasting from Georgia Southern University.

 

Kellie Sullivan 

With more than a decade of experience in annual giving and educational fundraising, Kellie has led programs at Boston University, The University of Texas, The University of South Carolina, and Wayne State University. She holds a B.S. in Engineering Science from New Jersey Institute of Technology.

 

 

Mae Parker 

With more than 15 years of experience in annual giving and educational fundraising, Mae has led programs at Grinnell College and Earlham College, and is a past Co-Chair for STAFF (Sharing the Annual Fund Fundamentals). Her other experience includes work with Grinnell-Newberg School’s efforts in fundraising development for Diversity, Equity, and Inclusion work. Mae holds a B.A. in Business and Nonprofit Management from Earlham College along with an M.A. in Executive Development for Public Service from Ball State University, and she also received a Certificate in Fundraising Management from The Fund Raising School at Indiana University.

Dan Allenby Principal & Founder at Annual Giving Network

Dan is an author, speaker, and consultant who has worked with educational institutions for more than 25 years to improve their fundraising results. An internationally recognized expert on annual giving, he is a CASE Laureate and recipient of the prestigious Crystal Apple Award for Teaching Excellence. His book Ideas for Annual Giving offers designs for helping organizations increase their levels of sustainable philanthropic support.

Dan has led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society. He also served on the faculty for CASE’s Summer Institute in Educational Fundraising and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. He holds a B.A. in History from James Madison University and a M.B.A. from Boston College. Outside of work, Dan enjoys spending time with his family, writing songs, and getting away to the beaches of Cape Cod. His philosophy is that success comes from focusing on what’s right in front of you.


For more information about this workshop, please contact us at 888.407.5064 or [email protected].