Stewarding Scholarship Donors

Recorded On: 05/18/2021

OVERVIEW

When donors support student scholarships and financial aid—either by creating a new endowed fund or giving to an existing fund—it makes a powerful statement about their interests and priorities. The way institutions steward those donors afterward can have a big impact on their willingness to provide additional support in the future. Prompt gift acknowledgements, consistent communication, and thoughtful engagement will go a long way toward creating positive experiences and building lasting relationships for many years to come.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for communicating gift impact and investment returns to donors
Tips for engaging donors through events and other activities
Tactics for involving scholarship recipients in your stewardship efforts
Methods for evaluating your programs
Examples from other institutions, and more!

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Vanessa Carta

With over 15 years of experience in educational fundraising, Vanessa has led programs at the University of Massachusetts Boston and its Graduate School of Policy and Global Studies. She holds B.A. in Religious Studies and Sociology from Santa Clara University and an M.A. in Conflict Resolution, Human Security, and Global Governance from UMass Boston.