Annual Giving & Alumni Relations Collaboration

Recorded On: 10/11/2022

OVERVIEW

Most alumni relations and annual giving teams understand that a strong partnership benefits their work and their institution, but many still struggle with conflicting deadlines, messages, or priorities. At the same time, alumni see the institution as one entity and can be confused or frustrated by overlapping or contradictory messages. Improving collaboration between annual giving and alumni relations teams can maximize the impact of your work, create efficiency, and - most importantly - help alumni feel excited and informed about their alma mater and eager to give back.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives on the various organizational structures and staffing models for annual giving and alumni relations teams
Tips for coordinating messages and communications, including mailings, emails, phone calls, and social media
Methods for recruiting and supporting volunteers
Guidelines for collaborating around events including giving days, days of service, reunions, homecoming, and other campus celebrations
Examples from other institutions, and more!

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Carrie Combs

With more than 10 years of experience in annual giving and educational fundraising, Carrie has led several programs at James Madison University and also held roles in advancement services and marketing strategy. Carrie holds both a B.S. and an M.S. in Technical and Scientific Communication, as well as a Post-Masters Certificate in College Student Personnel Administration, all from James Madison University.