Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Luther CollegeGeneralAppeal
Brown UniversityGeneralAppeal
Massachusetts Institute of TechnologyYoung AlumniAppeal
University of WyomingGeneralAppeal
Fairfield UniversityGeneralAppeal
Yale UniversityGeneralAppeal
Mount Mercy UniversityGeneralAppeal
University of VirginiaGeneralAppeal
University of VirginiaGeneralAppeal
Colorado State UniversityGeneralAppeal
Ohio UniversityGeneralAppeal
Yale UniversityYoung AlumniAppeal
Choate Rosemary HallGeneralAppeal
  Institution Audience Purpose