Barnard College – Young Alumni Philanthropy Survey

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TitleYoung Alumni Philanthropy Survey
InstitutionBarnard College
Submitted ByKatherine Johnson
Associate Director, Individual Giving
CategoryStewardship Communications
Institution TypeCollege / University
What fiscal year did this effort occur?2022

At Barnard we're trying to better understand our young alumnae population and the subsequent lack of overall participation in the annual fund. One of my first projects at Barnard was to draft this survey, encouraging young alumnae to fill it out so we can increase participation and engagement.

What makes this unique

Rather than sending out more appeals, I thought it would be beneficial to survey the young alumnae population to hopefully better understand the group and how we can be more efficient in reaching these classes and gaining better participation.